The original design consisted of two Möbius strips attached together. Symbolizing two parties with a single goal. When the actual shape is cut along the center, the strips form two hearts interconnected. This evolved into taking the 3D shape and turning it to form a heart. We found that this didn’t communicate simply and effectively enough, so the design was reimagined with the listening ear.
Personal Brand
One Bright Light
Using the brand font as inspiration, The geometry of the proportions of the cap and x-height of the typography dictated the shape of the mark. It evokes strength, holding it’s ground as a shape firmly. The logo was to work with all of the different facets of the personal brand, as the light would move to highlight a different facet of the mark depending on the subject.